GEEK THCX
An online cannabis lifestyle brand under GEEK VAPE, focused on digital-first experiences, education, and community. As a sister brand to Geek Bar, GEEK THCX blends modern branding with approachable storytelling to connect with consumers through curated products and content.
Problem:
How can a cannabis brand build and maintain a social media presence, even though platforms like Instagram and TikTok have strict rules that limit what cannabis brands can post or promote?
Solution:
I combined an approachable, lifestyle-focused tone with relatable content.
On Instagram, I collaborated with influencers to create weekly posts highlighting lifestyle themes and new flavor launches, engaging the audience without directly promoting restricted cannabis products.
On TikTok, I focused on subtle product placement in relatable, lifestyle-driven videos to showcase GEEK THCX’s flavors and brand personality while staying compliant with platform rules. Several of these videos gained over 500,000 views, demonstrating the effectiveness of this approach.
