GEEK THCX (California)
A product line under GEEK THCX, distributed through licensed dispensaries across California. Also operating under GEEK VAPE and alongside Geek Bar, the California line focuses on compliant, retail-ready products designed for in-store consumer experiences while maintaining the brand’s online identity.
Problem:
How can a cannabis brand build a social media presence that highlights product availability and stands out in dispensaries crowded with similar brands?
Solution:
I create relatable, lifestyle-focused content that connects the brand’s online presence with in-store experiences.
On Instagram, I film products directly at dispensaries to show where GEEK THCX is available, while also highlighting new flavor launches.
I’m currently managing a California campaign, collaborating with local creators to produce content and increase brand awareness statewide.
